Google’s “helpful content” algorithm update launched soon – Search Engine Magazine

Google has announced that it will release a new algorithm update next week called Useful content update. It aims to promote people’s written content and primarily reduce the value of written content for SEO.

Unlike the recent product review update, which targets certain types of pages, a useful content update is at the site level. This means that it has the ability to influence all pages.

It also offers useful content update new signal You will use Google to rank web pages.

Although Google does provide alerts regarding these algorithm changes, a week is not a long time to prepare. However, one could argue that all sites should be written for humans in the first place.

Here is all the information available now.

Update useful content from Google

Google posted the following announcement on Twitter today:

“Next week, we will be launching a ‘helpful content update’ to ensure people better see original and useful content people write, rather than content primarily designed for search engine traffic.”

The tweet links to a blog article with more information, including details on how websites continue to be successful after the helpful content update rollout.

What does a useful content update do?

This update introduces a new ranking signal that will negatively impact sites that publish large amounts of content with little value, low added value, or not useful to searchers.

“Any content — not just useless content — on sites that have been determined to have relatively large amounts of unhelpful content in general is unlikely to perform well in search, assuming there is other content elsewhere in the web that is better viewed. For this reason, removing unhelpful content can help rank other content.”

What do I do if a useful content update affects me?

If updating useful content hits you, Google advises removing useless content from your website.

Google says sites affected by the update may find that the effects last for several months. Google blog post continues:

“Our classifier runs for this update continuously, allowing it to monitor newly launched and existing sites. Since it determines that useless content is not returned in the long run, the rating will no longer be applied.”

Other notes about updating useful content from Google

Finally, here are some final notes on updating useful content:

  • Updating is not a manual procedure. The process is done automatically using a machine learning model.
  • ‘People First’ content can still rank even if it is posted on sites with large amounts of useless content.
  • The signal is weighted, which means that some sites are more likely to get infected than others.
  • Only English language searches will be affected, to begin with.

source: The Google

Featured Image: BRO.vector / Shutterstock


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