Big Tech prepares for ‘Big Lie’ in mid-term 2022 – Axios

The FBI raid on former President Trump’s home in Mar-a-Lago broke out Another wave of outrage on the Internet Among his supporters, he has put the tech giants on high alert for new efforts to undermine the legitimacy of the US election.

why does it matter: Tech companies have been arrested flat Due to a torrent of disinformation aimed at delegitimizing the election process and results in 2020. Now, amid intense regulatory scrutiny, they are trying to move forward with a repeat.

details: A slew of big tech companies launched new midterm election policies for the first time last week, designed to give political campaigns time to adjust to changes as campaigns intensify.

tik tok Wednesday double regarding the prohibition of paid political advertising, including paid influencer content.

  • The company said it is taking new measures to prevent influencers and advertisers from forming undisclosed paid political partnerships.
  • It also launched its polling center, an in-app hub that contains reliable information about voting and elections, six weeks earlier than it did in 2020.

dead Tuesday vow To remove any misinformation about voting, it said it would reject ads that encourage people not to vote or question the legitimacy of the election.

  • As it did in 2020, Meta will ban political ads and new releases during the final week of the election campaign.
  • It also said that during this week, it will no longer allow any modifications to ads previously approved for viewing.

Twitter last week He said It will begin enforcing its own Civil Integrity Policy, which prohibits the most common types of disinformation about elections and civic events.

  • It also categorizes suspicious tweets and adds links to reliable information or useful context.
  • The company said it would also begin to roll out “advance information,” or blurb about accurate information about voting and elections.

Yes, but: The media landscape has become so fragmented in recent years that even the most careful defensive tactics by the most popular social media companies will not be able to stop the spread of disinformation about elections – including the “Big Lie” that Trump won in 2020, a claim supported any reliable evidence.

  • Cable news networks, podcasts, encrypted messaging apps, email, direct mail, and alternative social networks provide fertile ground for disinformation about elections. and the Election denial publishers Very adept at navigating the sprawling and ever-changing media landscape.

The Big Picture: The shift in online election disinformation from Russian state-backed campaigns in 2016 to more fringe local networks now presents social media companies with a difficult free speech challenge.

  • Coordinated campaigns of inauthentic behavior by state-backed actors are often easier to identify and stop than disinformation spread by casual users.
  • Twitter decision for Bloc The New York Post story about Hunter Biden’s laptop getting involved in the month leading up to the 2020 election sparked an overwhelming backlash from conservative users who felt the company had censored the story for political purposes. (later ex-CEO of Twitter He said This decision was a mistake.)

what do you want to watch: More companies are putting in place resources to combat election and voting misinformation in languages ​​other than English, following revelations over the past year that Electoral disinformation campaigns Aimed at Spanish speaking voters.

  • dead It said it is putting in place more infrastructure to show users accurate information about voting in a second language other than English.
  • Twitter prebunk It will be offered in English, Spanish, and all other languages ​​supported on Twitter.
  • tik tok The Election Center will include resources in more than 45 languages, including English and Spanish.

deepen: How did the “big lie” spread?

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